LIFE STYLE AND DAILY LIFE

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LIFE STYLE AND DAILY LIFE 

LIFE STYLE AND DAILY LIFE

➥--The values ​​and norms that structure the culture of a group are not directly perceived. They are deduced from common uses to a set of individuals: these uses are called "mores"
Mores are sometimes different between the intermediate groups without harming the cohesion of the whole, it is simply said that they differ culturally.
Cultural differentiation
Cultural Differentiation: how individuals distinguish themselves by implementing original practices.

The lifestyle

The way of life is the set of practices common to a group of individuals.
These common practices may concern the types of consumption but also the different ways of using one's time. Lifestyle also takes into account sociability.
Sociability: all social relations specific to a group.
Consumption, use of time and sociability are therefore means of differentiation.

The style of life

LIFE STYLE AND DAILY LIFE

Lifestyle: a set of practices whose coherence comes from the system of values ​​and norms internalized by the individual.

To describe this system of values ​​and norms internalized by the individual, Max WEBER speaks of "the ethos", that is to say, a set of principles that regulate the behavior of life, which he distinguishes from the ethics as a set of moral values.

In his study of Protestantism, he shows how the Protestant ethos makes coherent behaviors that are not at first sight: the desire of the Protestant capitalist to accumulate wealth and his refusal to enjoy it personally.

Two explanations of life styles
The "distinction" of Pierre BOURDIEU

Distinction: phenomenon of differentiation in a hierarchical cultural space.

Lifestyle and social class


In his analysis of cultural differentiation, Pierre BOURDIEU places an important place on social classes that retain their ability to act on practices. According to this author, one distinguishes oneself from the socially "inferior" individuals but one imitates the individuals of the "superior" categories.

Lifestyle and "taste"

LIFE STYLE AND DAILY LIFE

Individual tastes have a social origin; they classify us because they reveal our conditions of existence. The structure of tastes thus reflects the social structure. Social class that has a large volume of global capital can impose its tastes and lifestyle on the rest of society while continually seeking to distinguish itself. Ex: the choice of Saint Tropez as a vacation spot replaced by far more distant places.

Similarly, in the field of art and fashion, successive avant-gardes constantly move the boundaries of taste.


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Sociostyles

LIFE STYLE AND DAILY LIFE

According to some researchers, the lifestyle of an individual or a group or "sociostyle" is not the result of its position in social structures, but is analyzed as an arbitration between social constraints and individual aspirations.

Each individual is an actor of his own culture according to his own personality, whether enterprising, activist, militant, materialist, conservative, rigorous, responsible, egocentric, frank, etc.

Sociostyles were observed to guide the advertising action of companies in a period where the usual variables (PCS, age, place of residence, etc.) seemed, due to rapid changes in society, to lose their relevance.

The "distinction" of Pierre BOURDIEU also operates through opinions.

immigration

Different processes


Immigration brings about the meeting of two cultures which can lead to a more or less long term acculturation phenomenon according to different processes:

➥- insertion, which refers to the way in which an immigrant incorporates with the host society

➥-- integration which supposes an economic and social adaptation without renouncing its cultural specificities

➥-- assimilation which implies a complete acculturation

➥-- participation, which refers to the degree of intervention in civic activity: political mobilization, trade union, etc.

These different modes of integration evolve with the immigration policy of the host country.

LIFE STYLE AND DAILY LIFE









THE INSERTION DIFFERENCES

➥- depending on the generation: young people from immigrant backgrounds must reconcile two different cultures: that of the family or community of origin, and that which is transmitted by the institutions of the host society, and in particular the school

➥- according to the culture in question: Maghreb, Portuguese, Vietnamese.

According to Emile DURKHEIM, the company is made up of intermediate groups, their function being to provide a first normative system on which is grafted the next broader.

With regard to two cultures, mastery of two cultural codes is not a handicap for the individual. In fact, having to assimilate two different cultural codes forces him to broaden his faculties: of open-mindedness,

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